Privacy Policy

Effective Date: March 4, 2026

At Lindsey’s Resort ("we," "us," or "our"), located on the Little Red River in Heber Springs, Arkansas, we are committed to protecting your privacy. This policy explains how we collect, use, and safeguard the information of our guests and prospective visitors across our website (www.lindseysresort.com) and our booking services.

1. Information We Collect

We collect information that helps us provide a premier resort experience:

Personal Identifiers: Name, email address, phone number, and physical address provided during booking or newsletter sign-up.
Transaction Data: Payment information (processed via secure, PCI-compliant third parties).
Activity Data: Information about your interests, such as trout fishing preferences, boat rental needs, or event center inquiries.
Technical Data: IP addresses, browser type, and device information collected automatically through cookies.

2. How We Use Your Information

We use your data to:

Manage reservations for cabins, RV sites, and guided fishing trips.
Communicate essential trip details and resort updates.
Improve our website performance and guest services.
Market upcoming events or seasonal specials (only with your explicit consent).

3. Google Analytics & Advertising (Consent Mode V2)

To comply with Google’s 2026 requirements, we utilize Google Consent Mode V2:

Analytics: We use Google Analytics to understand site traffic.
Personalized Ads: We may use Google Ads to reach prospective guests.
Choice: Data for advertising and analytics is only processed if you grant permission via our cookie banner. If you "Reject," we only receive anonymous, non-identifying signals to measure site health.
Opt-Out: You can manage your Google ad settings at myadcenter.google.com.

4. Data Sharing & Security

No Sale of Data: We do not sell your personal information to third parties.
Service Providers: We share data only with trusted partners (e.g., booking engines, guide scheduling software) necessary to fulfill your stay.
Security Standards: In accordance with the Arkansas Personal Information Protection Act, we maintain rigorous physical and electronic safeguards to protect your data from unauthorized access.

5. Your Rights & Choices

You have the right to:

Review and Correct: Request a copy of your data or update your contact information.
Delete: Request the deletion of your personal data, subject to legal record-keeping requirements (such as tax records for stays).
Unsubscribe: Opt-out of marketing communications at any time via the "Unsubscribe" link in our emails.

6. Children’s Privacy

Our website is intended for adults. We do not knowingly collect information from children under the age of 16 without verifiable parental consent, in compliance with Arkansas state privacy laws.

7. Contact Us

For questions regarding this policy or your personal data, please contact:

Lindsey’s Resort

Attn: Privacy Management

350 Rainbow Loop

Heber Springs, AR 72543

Phone: (501) 362-3139